Predictive Modelling For Customer Targeting - A Banking Example

The first part of the talk will cover examples of customer targeting that the public encounters on a regular basis.  We will also see why companies invest in predictive models for customer targeting.

The second part will focus on a case study for banking telemarketing, where a model was built to predict customers likely to purchase a financial product.  We will compare the performance of different models, see how to overcome class imbalance, and extract information from the model regarding the conditions and customer characteristics that favour a sale.

To access podcast please contact the Society: info@actuaries.ie