Supporting strategic success through enterprise-wide reputation risk management

The purpose of this paper is to present a coherent and effective enterprise risk management (ERM) framework that includes necessary steps and processes for integrating reputation risk management into an organization’s overall ERM approach which is intended to support corporate strategic success. In particular, reputation creation, enhancement, and protection are critical to an organization’s success, yet highly challenging given the wide ranging and somewhat opaque nature of the concept. These qualities call for a strong ERM approach to reputation that is holistic and integrative, yet existing knowledge of how to do so is limited.

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Source
The Journal of Risk Fianace
Length of Resource
20 pages
Author
Nadine Gatzert, Joan Schmit
Date Published
Publication Type
paper
Resource Type
academic

ResourceID: 142276

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