A recent Harvard Business Review article focuses on the emerging concept of crowdsourcing and how it is being used as an innovation starter. Crowdsourcing, which seeks the knowledge and input from crowds of users, has been used by a number of organizations to tackle some of the most vexing strategic problems. Turning to a large number of individuals that are in the crowd has led to a number of innovations and problem-solving solutions. The authors of this HBR article illustrate four main forms of crowdsourcing that organizations use to solve some of their most challenging issues. They cite examples where various top organizations successfully employed crowdsourcing producing remarkable results.
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